The gala event was a celebration of Snowdome Foundation’s many remarkable milestones across fundraising, research and support for people with blood cancers.

In developing the concept, we wanted to create an event brand that struck a balance between celebration, the brands hopeful optimism and resonance for the cause.

The abstract snowball graphic was designed to represent the good that radiates from every person who supports Snowdome. While the Snowball theme was brought to life on the night through giant abstract inflatable blood cells in the brand’s colours that created a whimsical yet relevant connection to Snowdome’s cause.

Snowball was Snowdome’s most successful ever event, raising over $650,000 that will go towards the brand’s mission to ‘make hope real’ for people with blood cancer.

If you’d like to learn more about the amazing work that Snowdome Foundation do, you can visit their website here. If you’d like to discuss how we can empower your cause to push for more, contact Alison now.