Town Square first proposed a broadcast sponsorship for the Australian Open to APT Travel Group in 2014. Now in its eighth year, this sponsorship forms a fundamental part of APT’s annual marketing plan and has become a key feature of the viewer experience for major event in Australia’s annual sporting calendar.
Closing out 2020 with a broadcast sponsorship of the 2021 Australian Open was always going to be a challenge.
In a year when the travel industry was particularly hard hit, investment in such a sponsorship required commitment, confidence and product innovation from APT. Moreover, managing the lack of tournament certainty, media negations and broadcast advertising production with constantly moving dates and restrictions made for a challenging campaign development, production and implementation.
With the tournament currently on our screens, it’s extremely satisfying to see this media partnership continue to work so hard.
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