EGO Power Plus
Sports Mowed
The Z6 Zero Turn Riding Mower is EGO’s most ambitious
invention to date, it really is something to behold. We took
it and turned it into an object of outdoor power equipment
desire like only EGO could.
The compelling play on words
created a memorable hook and
a new way of thinking about the
category.
The campaign took cues from sports
car advertising and positioned the Z6
as the ultimate riding mower.
The integrated rollout all by us had
the mower sold out with a waiting
list almost as fast as the Z6.
