Villawood Properties
It's about life
Villawood Properties has always done things a little differently. They just needed a better way to tell their story. So we created a brand with Villawood’s lively spirit. A celebration of their people and the places they make.
We created the all-encompassing
platform ‘It’s about life’ and a series
of seven brand beliefs to celebrate
Villawood’s holistic approach to
development.
We brought Villawood’s
magical spirit to life through a
shapeshifting embodiment of the
brand developed in partnership
with Jacky Winter’s, Zac Fay.
The Villawood Spirit features
in a series of brand films that
demonstrate how life is made
more fun, colourful and vibrant
in a Villawood Properties
community.
The Villawood Spirit has grown
a life of its own appearing in
campaigns, collateral and internal
comms to distinguish the brand in
a very Villawood way.
