Flex Tools
Demand More
Big power tool brands have blinded tradies into thinking that
what they’ve got is good enough. FLEX believes tradies need
to stop compromising and Demand More. And they’ve got
the 24V power tools to prove it.
Demand More is a platform that is both a
brand philosophy and a challenge for good
tradies to ask more of the tools they rely
on for their work and their livelihoods.
Tradies are sceptical of advertising claims. So,
we got the tools in real tradies’ hands and filmed
them offering honest reactions to FLEX 24V.
Unscripted. Uncut. Hard to argue with.
Tool theft is an epidemic for tradies.
So FLEX stepped in to help. We partnered
with Triple M to create the FLEX Tool Fix,
giving tradies the chance to have their
stolen equipment replaced by FLEX.
Instore, we made the brand as visible as
possible by reversing the brand’s dark and
mysterious get-to-work aesthetic with an
unmissable palette that creates a distinct
contrast to our competitors.