Riverside at The Grove in Melbourne’s outer west is the final neighbourhood at this nearly completed community. Its last releases offer some of the most premium located lots of the entire project, right next to sprawling landscaped wetlands and access to Werribee River.

However, in a slower market, people can still be slow to act.

We created a campaign platform that positions Riverside as an opportunity to live the life this audience has always dreamed of through a series of communications that tempt them to experience it and question how they’ll feel if they miss out. The narrative playing on aspiration, exclusivity and demand with a directness only an established address like Riverside can play in. The design, photography and films executed with a contemporary and almost ethereal feel which creates a sense of relaxation evocative of the waterside lifestyle a home here represents.

The campaign is currently in market across OOH, digital and social. To learn more about Riverside, visit the website. If you’d like to chat about how we can create demand for your destination, contact Alison.