The work was shortlisted in the Brand Refresh, Large Identity category recognising brand development and execution across Villawood’s full brand eco-system.

Villawood is a developer that has always done things differently. It just needed a better way to tell its story. So we created a brand that highlighted its essence. A celebration of its people and the places it makes.

We developed the all-encompassing platform ‘It’s about life’ and a series of seven brand beliefs to celebrate Villawood’s holistic approach to development. Then we brought the brand’s intangible magic to life with a shapeshifting character, The Villawood Spirit, a playful metaphor for how its communities make life more vibrant and colourful. And we let is loose across the brand’s communications.

Winners will be revealed during a gala ceremony at Sydney’s Town Hall on Thursday 13 August.

For more:
See the case study
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