The initiative saw Champion donate a hoodie to a homelessness-affected youth whenever someone purchased a HoMie hoodie for Youth Homelessness Matter Day.

In addition to being supported by social, digital display, radio, print and out-of-home channels, the campaign also played host to an in-store activation that allowed shoppers to have their photograph taken by the same professional photographer who worked on the campaign.

The social welfare campaign is not about selling hoodies for the sake of it, stressed HoMie’s chief executive officer Steph Say. Rather, it’s about cultivating a sense of community and empowering individuals.

“‘Give One. Get One’ is not just about selling hoodies, it’s about creating a moment for our community to show solidarity for young people affected by homelessness in a meaningful, tangible way,” Say explained.

“Every purchase becomes a statement, the community coming together to give back, reminding Australia that giving isn’t a chore, but something that can be cool, empowering, and, most importantly, fun.

“We want to thank Town Square for their strategic creative guidance and campaign development, and Champion for their ongoing support of our mission.”

If you’d like to buy a hoodie to trackle homelessness, visit Homie here
If you’d like to discuss how we could help bring your next campaign to life, contact Alison.