Informing all aspects of business planning for the market, the new brand positioning will also provide a strategic platform for Town Square to develop an integrated marketing communications program, delivering contemporary appeal for a new generation of shoppers and visitors from near and far.

In a landscape of social, cultural and economic change, Prahran Market has identified the need to establish a strategic platform to ensure that the market consistently delivers an excellent experience for the food lover in all of us, as it has done since 1864.

More to come on this as the work is developed. You can learn more about Prahran Market at their website. If you’d like to discuss how we could help your brand, contact Alison.