Following a competitive pitch process, we are excited to be working with the Western Sydney Primary Health Network (WSPHN) in partnership with Western Sydney Local Health District, NSW Health and the Stronger Community Cluster.

Town Square will help promote WSPHN’s Collaborative Commissioning goals and deliver ‘one Western Sydney health system’.

Collaborative Commissioning is a whole-of-system approach designed to enable and support the delivery of value-driven, outcome-focused and patient-centred health care in the community.

Town Square’s first project will focus on revamping and promoting the urgent care access in Greater Western Sydney. This important project will aim to reduce the number of people presenting at the region’s hospital emergency departments for non-urgent treatment. Instead, patients will be encouraged to consider the Urgent Care Service Centres on offer. The campaign aims to reduce the load on emergency departments while also enabling faster and more efficient care.

You can learn more about the initiative at their website. If you need help generating awareness and driving behaviour change within your category, speak to Alison now.