If you mow you know with EGO Power Plus

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EGO Power Plus flips its challenger brand status into a competitive advantage for its new Spring mower campaign demonstrating to Australians that it’s the choice for those in the ‘mow’.

EGO mowers might just be the industry’s best kept secret.

While it’s not yet the biggest brand on the market, for those who use EGO, the lawn enthusiasts and professionals who depend on it for the best results, there is no other choice.

‘If you mow you know’ challenges mowers not on the EGO platform to reconsider their equipment. And turns EGO ownership into an unapologetic statement of pride and proof of expertise on the matter. The campaign even emphasises its specialist retail footprint as a way to disarm audiences and reinforce its in the know status. The campaign is a category statement that the best mower isn’t the loudest, but the one you might not have even heard of, encouraging mowers to take that next step and look into it.

The work launched across YouTube, social and digital. You can learn more about EGO mowers at the website. To discuss creating retail cut-through for your brand, contact Alison today.