For potential homebuyers, it can be hard to decipher all the noise and determine who to listen to when buying a new home. Understanding this, we worked with Frasers Property to create a campaign that simplified the homebuying process, putting buyers back in control.
To give the message more authority we partnered with a series of property experts on a content series and online content hub that guides potential purchasers through the process, one step a time.
The experts include Property Analysist, Andrew Stone, Urbis Director of Property Economics and Research, Sue Say and CEO of Frasers Property Australia, Anthony Boyd.
The content covers key topics ranging from interest rates and rental property shortages to making a list of mandatories at the start of your search.
The successful and ongoing campaign is strengthening the trust that already exists in the market for Frasers Property as a developer of choice. So that when the time comes to buy, Frasers will be top of mind for the purchaser, as will its many award-winning property projects.
The content led campaign was supported by launch activity across OOH, digital display, social, an eDM series and direct mail.