Alison Ray is a strategic communications professional with more than 16 years experience. Alison will be responsible for driving business development at the Melbourne independent agency, in addition to overseeing digital and social strategy and campaign implementation.
She joins Town Square after seven years with WPP owned The Brand Agency where she had a broad range of responsibilities, including head of strategy and planning and agency director of its Melbourne office, working closely with one of its largest clients, Bunnings. She also worked as head of digital and direct at DraftFCB for more than four years and has held roles at CHE Proximity and George Patterson Y&R.
Harry Corsham, partner at Town Square said: “Alison brings a wealth of experience to Town Square at an important time in our growth. Not only has she considerable digital and data strategy capabilities, she is also adept at managing agency operations and developing new business opportunities. She is something of an allrounder and we’re delighted to welcome her to the Town Square team as we look ahead to a number of new opportunities in 2020.”
In addition to working at Town Square, Alison also teaches digital and social media courses for the Association for Data-driven Marketing & Advertising (ADMA) and The Communications Council.
She added: “I’m delighted to be joining Town Square having worked in Melbourne for a number of years. I’ve watched them attract some great talent and create some really effective campaigns and I look forward to playing my part in that as well as driving new business.”
If you’d love to find out more about the team at Town Square and how we can help drive business growth for your brand, contact Harry now.