Specialising in small group tours to a range of destinations in Europe, Asia, Middle East and Egypt, Africa, South and Central America, Bunnik Tours aims to foster deeper connections between travellers and the people, cultures, and places they visit.

In our first work for the company, Town Square has refreshed the Bunnik Tours brand to reflect the brand equity, salience and customer loyalty it has built after three decades in operation, preserving its legacy while giving it a modern look and feel.

Dennis and Sacha Bunnik, joint CEOs, Bunnik Tours, said: “This isn’t just a business to us, it’s our name, our passion, and our legacy. Travel is deeply personal, and we’ve always believed it’s the people you travel with who make a journey truly unforgettable. This brand refresh celebrates our unique approach to touring and ensures we remain true to our family-run values while connecting with a new generation of travellers. Town Square understood us from the start, and the result captures everything we stand for as a brand and what we value as a family.”

At the heart is a new brand platform and evolved visual identity designed to reinforce the importance of who you choose to travel with. The new positioning ‘It’s who you go with’, recognises Bunnik Tours’ dedication to excite and inspire travellers not just by the destinations they are going to, but by those who will take them there.
Other elements include a new logo lock-up with tagline ‘Family-run since forever’ highlighting Bunnik Tours’ heritage, and injecting the family’s approachable, fun-loving personality into every touchpoint. Distinctive branding assets ensure that destination photography is uniquely recognisable as Bunnik Tours. Additionally, the new identity introduces the ‘Bunnik hug’, a distinctive visual device derived from the brand’s logo, that underscores the company’s personal, empathetic approach.

Town Square conducted extensive research, including surveying 500 past Bunnik Tours customers to help shape the new brand platform and identity that will be running across print, digital, social, and radio.

Danielle Moeller, Town Square, Founder, said: “Bunnik Tours isn’t just another travel brand – it’s a family with a genuine passion for creating meaningful travel experiences. We were inspired by their hands-on approach and their commitment to delivering unforgettable experiences for travellers. The new brand identity is about more than destinations, it’s about the connections and stories that make travel memorable.”

If you want to learn more about Bunnik Tours, you can visit their website here. If you want to discuss travel, tourism and destination marketing for your brand, contact Alison now.