The brand-led campaign takes audiences from Centre Court to the Red Centre, inspiring Australians to plan their next travel adventure and cementing Journey Beyond’s position as leaders in iconic travel experiences.

Journey Beyond is once again using the Australian Open to showcase the breadth and depth of its 20 brands across Australia and New Zealand which includes The Ghan, Cruise Whitsundays and Sal Salis Ningaloo Reef.

While Journey Beyond is known for where it takes travellers and how they get there, ‘Are you ready to Journey Beyond?’ shifts the focus to what truly makes the experience meaningful, its people. The new platform  features Journey Beyond crew front and centre, delivering the call-to-action themselves and bringing to life the belief that ‘how’ you experience something can be just as important as ‘what’ you experience.

The creative is a celebration of how good it feels to travel with Journey Beyond. From subtle, intimate moments to spectacular shared experiences. The integrated campaign captures the unexpected moments of joy created by the Journey Beyond crew, whose genuine warmth, camaraderie and expertise leave a lasting impression long after the journey ends.
The work is brought to life with the unmistakable energy of INXS’ New Sensation, a track that embodies the feeling of travelling with Journey Beyond and turns the lyric ‘Are you ready’ into an emotive, energised invitation to go.

Justine Lally, Executive General Manager of Marketing at Journey Beyond, said: “Journey Beyond makes every moment extraordinary. We know that travel is more than a destination. It’s the people you meet, the experiences you share and the moments that linger long after you’ve returned home. Travel isn’t about ticking destinations off a map. It’s grounded in expertise delivered with a genuine smile and filled with the unexpected along the way, it’s the way we Journey Beyond.”

Danielle Moeller, Town Square Founder, added: “For Journey Beyond, it’s never just about the destination, it’s about how the experience is delivered. This campaign celebrates the people who bring Journey Beyond to life every day, and the unexpected moments of joy they create along the way. By letting the crew deliver the call to action, ‘Are you ready to Journey Beyond?’ becomes more than a tagline, it’s a genuine invitation that reflects how it feels to travel with Journey Beyond.”

The campaign will run across TV, sponsor billboards and broadcast integrations throughout the Summer of Tennis, including Nine Radio and Wide World of Sports coverage across Brisbane, Sydney, Melbourne and Perth, as well as in print and social media.

For more:
Visit the Journey Beyond website
All Town Square enquiries