Melbourne Skydeck, the Southern Hemisphere’s highest observation deck, has unveiled a new strategic and creative platform designed to reframe how people see and experience the city.

Australia’s leading experiential tourism group is asking Aussies ‘Are you ready to Journey Beyond?’ during its major broadcast partnership of the Australian Open and Nine’s Summer of Tennis.

Brendan Day, Executive Creative Director at Town Square, joins Australia’s creative leaders in selecting the funniest ads and campaigns of the year for Mediaweek.

Town Square has partnered with Snowdome Foundation for its annual major fundraising event, Snowball, for the third year running, raising over $1.8 million to fund blood cancer research.

Journey Beyond’s Rottnest Express taps into a Western Australian rite of passage for its new seasonal brand campaign that’s both unforgettable call to action and summer mantra.

St John Ambulance Victoria delivers a serious message with a comic twist in latest campaign to raise awareness of the lifesaving potential of having a defibrillator in the home, at work or nearby.