Why pay supermarket prices?
Tasman Market Fresh Meats buy and prepare their own meat fresh every day in their 18 stores across Victoria. Because of this, they are much more affordable than the supermarkets. Unfortunately, not everyone knows this.
With meat prices on the rise due to drought, we decided to take on the big two head on, with a new brand positioning and identity, ‘Tasman Butchers. Why pay supermarket prices?’ The new positioning is being rolled out in-store with a new price ticketing system and Everyday Low Price mechanic to help customers understand how much they are saving. You can see some of the work and the media coverage it has generated here.