A good, simple test.

Every communications agency is in the business of ideas. But it’s good to put a quality standard on those ideas and ask ourselves whether an idea is going to deliver an outcome.

Does the idea move people – either rationally, moving them through the power of factual information – or emotionally, moving them by establishing affinity, connection or preference – to take action?

At Town Square we identify what success looks like by defining it as a destination, using strategy to map the best path to reach that destination from where we are today.

A simple construct – but a useful way to bring clarity to any assignment and avoid poor goal definition – as best articulated by Lewis Carroll’s Cheshire Cat in Alice’s Adventures in Wonderland.


To define the destination for your brand, call 03 8534 3333 or email welcometo@townsquare.agency


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