The outcome you want
The breast surgery market is bewilderingly complex for many Australian women. Whatever the motivation (and there are many), the temptation to choose less-qualified cosmetic practitioners or overseas medical tourism packages is understandable. Breast.com.au was created as a free service to help women considering breast surgery to make well-informed decisions and to find a trustworthy, specialist plastic surgeon.
We developed a brand identity and communications platform to talk to women about this very personal and sensitive subject in a straightforward and reassuring way.