For 85 years APT has been the leader in providing luxury touring and cruising holidays for over 55s. APT’s success comes from its focus on providing the customer with the holiday of a lifetime. They do this by creating a hassle-free environment so you can lose yourself in the experience.
To communicate this, we developed the brand platform – ‘Unforgettable’ – one word that captures everything that a potential customer can expect from an APT holiday. The destinations. The itineraries. The ships. The accommodation. The service. The people. Everything.